A landing page has one job, and most of them try to do four. If you're paying for the traffic arriving on it, every extra choice you offer is money leaving.
Landing pages are the one place where design opinions are cheapest to settle, because the traffic is paid, measured, and arriving in enough volume to tell you who was right.
One promise, phrased the way prospects describe the problem themselves rather than the way your industry writes about it.
The specific evidence that makes the claim believable, placed where the doubt actually occurs rather than in a row of logos at the bottom.
A single next step, sized to how much trust you've earned by that point in the page.
The fewest fields that let you follow up properly. Every additional one costs completions, and most exist because a system wants them, not a person.
Sub-second render on the connections your ads are buying, because paid traffic is the least patient traffic you will ever get.
Tracking wired before launch and a split test running after, so the next version is an improvement rather than a different guess.
When a campaign underperforms the media buy usually gets blamed first. More often the page was never built to convert the traffic it was sent.
If the whole site needs the same treatment rather than one page, start with UI/UX design.
Send us the campaign and what you're paying per click. We'll tell you what the page is losing and what we'd change before you spend another month on it.